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How Human Behavior Shifted Samsung’s Business Strategy Around Television

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The future of television is about to get much more interesting thanks to consumer behavior throughout 2020. In a recent episode of “Marketing for the Now”, Gary sat down with Samsung’s VP of Integrated Marketing in Home Entertainment, Grace Dolan, to talk about the interesting year Samsung has had due to COVID-19. Grace shares a ton of interesting insights from Samsung around human behavior from this year, specifically around the increased demand for screens/televisions and how this shift in consumer behavior is being implemented into Samsungs strategy moving forward. If you got any value from this, leave a like and subscribe to the channel for similar videos every week… Enjoy!

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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.
Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of WeeklyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.

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